Speaker: Norbert Wirth, Managing Director, SUPERCRUNCH by GfK
Leveraging artificial intelligence (AI) to drive business strategy and shareholder value is a serious ambition. It requires highly skilled, dedicated experts and significant resources. The current hype around AI creates a blurry picture calling for clarification. Just labelling a solution AI won’t make it relevant or successful. We’ll show you what distinguishes AI from simpler solutions and how to unlock your business potential by applying it to the right use cases.
The focus on relevant use cases helps determine the appropriate analytical approach and degree of automation. It’s key to ultimately unlock the insights complex data landscapes can offer.
Speaker: Ulla Worringen, Senior Director Brand and Customer Experience, GfK
Advertising pre-testing in the digital age: Ensuring creative excellence between the poles of tight budgets, fast-rotating life cycles, high diversity of formats and volatility of the medium.
GfK AdFIT Optimizer meets the industry’s needs:
Fast - but insightful; focused - but relevant; adapted to the specific context (from pre-roll to social mobile); passively measuring the power to engage the target.
A breakthrough approach that combines speed, low cost and behavioral measurement.
Speaker: Sandra Romeis, Consultant, SUPERCRUNCH by GfK
How can I identify the drivers to increase the share of wallet of my existing customers? How can I acquire new customers? How can I adapt my portfolio to evolving customer demands? These are all common questions decision makers face.
During this talk we’ll show you how to go beyond the standard approaches to maximize Customer Lifetime Value (CLV), by enriching your customer data with fast insights on their financial situation, consumption patterns, competitor share of wallet, media usage and more to give you the answers.
Speaker: Dr. David Kaufmann, Senior Consultant, SUPERCRUNCH by GfK
Ensuring your customers and business value are at the center of all your efforts is not only the key to success; it also helps to speed up the whole process from idea to prototype.
We’ll show you how to bring your data science project up to speed, by combining design thinking with data science expertise using the SUPERCRUNCH by GfK tried and tested approach.
Speaker: Niko Waesche, Head of Customer & Audience Activation, GfK & Kristina Prokop, Co-Founder of Eyeota and EVP Global Platforms
For the latest trends in online data activation including the growing importance of data quality and offline data integration, visit GfK stand #A11 in hall 8.1.
We will demonstrate the benefits in bridging offline behavior with online targeting through using some of GfK best known data assets in Eyeota’s audience data market place.