Traditional research tended to be reactive. It asked questions to understand what consumers had already done or bought, when and why.
Today, research ‘listens’ to consumers’ natural conversations. We capture unstructured, natural language via voice, text and video to uncover System 1-2 thinking.
By using tools such as advanced analytics and artificial intelligence, we can quickly analyse huge amounts of data and predict consumer behaviour.
So rather than just telling you what’s happened in the past, we help you see what is happening right now and foresee what will happen in the future. And what opportunities or threats that presents for your business.