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Meet the experts

Steve Tigar, CEO Money Dashboard

Steve Tigar is CEO of Money Dashboard, the UK’s leading personal financial performance tool. Steve studied Management at St Andrews, leaving with a first-class Honours degree. He was selected to join a year-long entrepreneurial programme at Babson College, after which he embarked on three Fellowship consultancy projects located in both his native Scotland and North America. Before joining Money Dashboard in 2014, Steve was Managing Director at Lettingweb Ltd for three years.

Omar Rifaat,  Innovation & Engagement Director, Visa

Omar manages Visa’s innovation centre in London, supporting clients and partners adapt to the constantly changing digital landscape and making sure that we provide the best ways for people to pay for things.  Using co-creation approaches and design thinking we make sure we're putting customer needs at the heart of how we design and deliver new products and services to the market.

Joseph Station, Head of Market Dynamics, GfK

Joseph Staton is Head of Market Dynamics at GfK. A consumer trends expert, our global clients rely on him and his team to understand consumers now and to anticipate how their behaviour will change tomorrow. A frequent public speaker and commentator, he is regularly quoted discussing the results of our monthly Consumer Confidence Barometer in leading media outlets. Prior to GfK, Joe worked in advertising, including extensive stints at JWT and Leo Burnett.

Bradley Taylor, Head of Brand and Communications, GfK

Bradley is Head of GfK UK Brand, Communications and Customer Experiences. He has a long history of developing first to market research methods across multiple-categories. He has a pragmatic style and loves to work with clients on solving hard and impossible customer-marketing problems. Recently he has brought to market an Artificial Intelligence enabled deep learning tool for quick, insightful and actionable analyses of verbatim customer feedback.

Miriam Comber, Head of Market Builder, GfK

Miriam is a director within GfK’s MOI division and a recognised industry expert in segmentation and conjoint studies for financial services. She is GfK’s Market Builder lead specialist and will have overall responsibility for the quantitative  phase of the study.

Miriam has extensive experience in Market Research, working largely on ad-hoc quantitative studies across a number of markets. Miriam joined GfK’s Financial services division in 2000 and has specialised in Financial Services research since.

Miriam has given two MRS conference papers, including one on mortgage decision making and has spoken at ESOMAR conferences.

Gavin McLauchlan, Senior Director GfK

Gavin has held senior positions in the Media, Retail Loyalty and Market Research industries during which time he has been involved in delivering some of the biggest game changing events - including being responsible for the launch of BT's television services whilst at Microsoft.

Gavin specialises in Strategy, Sales and marketing and has worked with, and for, many of the largest organizations in their fields. These include Sainsbury's, Asda, Boots, Proctor & Gamble, The Mars Group, PepsiCo, the BBC, BT, Sky, Microsoft, HMV, Nielsen and many others - both here in the UK, and abroad.