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Expert Talks – Download now!


Talk 1 – 13. September, 11:00 a.m. - 11:30 a.m.

AI beyond the hype

Speaker: Norbert Wirth, Managing Director, SUPERCRUNCH by GfK

Leveraging artificial intelligence (AI) to drive business strategy and shareholder value is a serious ambition. It requires highly skilled, dedicated experts and significant resources. The current hype around AI creates a blurry picture calling for clarification. Just labelling a solution AI won’t make it relevant or successful. We’ll show you what distinguishes AI from simpler solutions and how to unlock your business potential by applying it to the right use cases.

The focus on relevant use cases helps determine the appropriate analytical approach and degree of automation. It’s key to ultimately unlock the insights complex data landscapes can offer.

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Talk 2 – 13. September, 2:00 - 2:30 p.m.

Elevating Digital Advertising – #Are your digital ads “Fit” for purpose?

Speaker: Ulla Worringen, Senior Director Brand and Customer Experience, GfK

Advertising pre-testing in the digital age: Ensuring creative excellence between the poles of tight budgets, fast-rotating life cycles, high diversity of formats and volatility of the medium.

GfK AdFIT Optimizer meets the industry’s needs:

Fast - but insightful; focused - but relevant; adapted to the specific context (from pre-roll to social mobile); passively measuring the power to engage the target.

A breakthrough approach that combines speed, low cost and behavioral measurement.

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Talk 3 – 13. September, 4:00 p.m. 4:30 p.m.

Optimizing your Customer Lifetime Value through CRM enrichment

Speaker: Sandra Romeis, Consultant, SUPERCRUNCH by GfK

How can I identify the drivers to increase the share of wallet of my existing customers? How can I acquire new customers? How can I adapt my portfolio to evolving customer demands? These are all common questions decision makers face.

During this talk we’ll show you how to go beyond the standard approaches to maximize Customer Lifetime Value (CLV), by enriching your customer data with fast insights on their financial situation, consumption patterns, competitor share of wallet, media usage and more to give you the answers. 

Sandra Romeis
Sandra Romeis
+49 911 395-3560
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Talk 4 – 14. September, 11:00 a.m. - 11:30 a.m.

Data design thinking: The fast lane from idea to prototype

Speaker: Dr. David Kaufmann, Senior Consultant, SUPERCRUNCH by GfK

Ensuring your customers and business value are at the center of all your efforts is not only the key to success; it also helps to speed up the whole process from idea to prototype.

We’ll show you how to bring your data science project up to speed, by combining design thinking with data science expertise using the SUPERCRUNCH by GfK tried and tested approach.



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Talk 5 – 14. September, 2:00 - 2:30 p.m.

Bridging offline behavior with online targeting: Improve your data activation campaigns

Speaker: Niko Waesche, Head of Customer & Audience Activation, GfK & Kristina Prokop, Co-Founder of Eyeota and EVP Global Platforms

For the latest trends in online data activation including the growing importance of data quality and offline data integration, visit GfK stand #A11 in hall 8.1.

We will demonstrate the benefits in bridging offline behavior with online targeting through using some of GfK best known data assets in Eyeota’s audience data market place.

Kristina Prokop
Kristina Prokop
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