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ATTEND OUR GFK EXPERT TALKS - SIGN UP NOW!

Where consumers meet brands: Customer journey in the digital age.

Speaker: Robert Wucher, Head of Digital Client Solutions, GfK

 

Next to TV, Radio and Print, digital brand experience points have established themselves as vital part of the customer journey: More and more consumers become aware of a brand for the first time online, be it through social networks, retailer or brand websites. Consequently, being present with your brand online is more important than ever before. Based on a comprehensive cross-industry analysis utilizing its Crossmedia Link Panel, GfK will underline how important online brand presence is today. Even consumers who buy in department stores and supermarkets learn about brands online. Hence, having an effective online brand strategy in place and actively cooperating with both, retailers and publishers, has become paramount for brand owners across industries.

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Talk 2 – 14. September, 2:00 p.m.

Mobile Ad Effectiveness

Speaker: Konstanze Fichtner, Director Insights & Consulting, GfK

 

 

 

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Talk 2 – 15. September, 11:00 a.m.

Smart TV apps – the next big thing in advertising?

Speaker: Konstanze Fichtner, Director Insights & Consulting, GfK

Smart TVs dominate today’s TV sales (e.g., GER Jan-Apr ’16, 60% of sold TVs were smart). Therefore also Smart TV apps are gaining traction. Brands, E-Retailer, and Content Provider are investing in Smart TV apps. But: Can these be monetized through advertising? Will they be the next big thing in advertising? GfK will discuss how to create an intriguing Smart TV app experience for consumers, and will show first insights from GfK’s innovative way of passively measuring reach of Smart TV apps.

Talk 4 – 14. September, 11:00 - 11:30 a.m.

Smart TV apps – the next big thing in advertising?

Speaker: Tilman Rotberg, Head of Media & Entertainment, GfK; Gerd Weiner, Managing Director, MEKmedia GmbH

Smart TVs dominate today’s TV sales (e.g., GER Jan-Apr ’16, 60% of sold TVs were smart). Therefore also Smart TV apps are gaining traction. Brands, E-Retailer, and Content Provider are investing in Smart TV apps. But: Can these be monetized through advertising? Will they be the next big thing in advertising? GfK will discuss how to create an intriguing Smart TV app experience for consumers, and will show first insights from GfK’s innovative way of passively measuring reach of Smart TV apps.

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Talk 4 – 14. September, 11:00 a.m. - 11:30 a.m. / at our booth hall 8.1/A-011

Data design thinking: The fast lane from idea to prototype

Speaker: Dr. David Kaufmann, Senior Consultant, SUPERCRUNCH by GfK

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Talk 5 – 14. September, 2:00 - 2:30 p.m.

Smart TV apps – the next big thing in advertising?

Speaker: Tilman Rotberg, Head of Media & Entertainment, GfK; Gerd Weiner, Managing Director, MEKmedia GmbH

Smart TVs dominate today’s TV sales (e.g., GER Jan-Apr ’16, 60% of sold TVs were smart). Therefore also Smart TV apps are gaining traction. Brands, E-Retailer, and Content Provider are investing in Smart TV apps. But: Can these be monetized through advertising? Will they be the next big thing in advertising? GfK will discuss how to create an intriguing Smart TV app experience for consumers, and will show first insights from GfK’s innovative way of passively measuring reach of Smart TV apps.

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Register for GfK Expert Talks

Talk 1: The Big Lie: Data activation done right in a complex and dynamic programmatic world

Talk 2: Mobile Ad Effectiveness

Talk 3: Smart TV apps – the next big thing in advertising?

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