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GFK LIVE DEMOS (NO REGISTRATION NEEDED)

At Dmexco 2016 we offer you our Live Demo at our booth - please fell free to come by and get your individual presentation with our experts

Request your Live Demo here

At Dmexco 2016 we offer you our Live Demos at our booth - please fell free to come by and get your individual presentation with our experts

 

LIVE DEMO 1: Social TV Dashboard

GfK Expert: Jens Barczewski, Head of Digital Market Intelligence, GfK
Second screen usage is creating new media consumption patterns: TV concepts often have a built-in social media component to boost word of mouth communication. This consumer generated content provides important new insights and a new feedback layer for the industry. With this live demo we offer useful insights on better understanding viewing behavior via data integration such as:

  • Know what people talk about TV shows, plots and characters on Facebook and Twitter
  • Assess if characters, storyline and program elements generate desired response
  • Evaluate insights to edit programs accordingly and decide on scheduling 

LIVE DEMO 2: Crossmedia Visualizer

GfK Expert: Björn Sprung, Senior Director Advanced Business Solutions, GfK
This live demo will reveal our capabilities of measuring individual online usage across different devices such as smartphones, tablets and desktop. Based on a client case study GfK introduces the online-tool and shows useful insights on mobile user behavior and strategic media planning, e.g.

  • Does smartphone usage ad incremental reach?
  • On which websites and apps can companies successfully reach their target group?
  • How successful is a campaign in terms of targeting?
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