At Dmexco 2016 we offer you our Live Demo at our booth - please fell free to come by and get your individual presentation with our experts
At Dmexco 2016 we offer you our Live Demos at our booth - please fell free to come by and get your individual presentation with our experts
GfK Expert: Jens Barczewski, Head of Digital Market Intelligence, GfK
Second screen usage is creating new media consumption patterns: TV concepts often have a built-in social media component to boost word of mouth communication. This consumer generated content provides important new insights and a new feedback layer for the industry. With this live demo we offer useful insights on better understanding viewing behavior via data integration such as:
GfK Expert: Björn Sprung, Senior Director Advanced Business Solutions, GfK
This live demo will reveal our capabilities of measuring individual online usage across different devices such as smartphones, tablets and desktop. Based on a client case study GfK introduces the online-tool and shows useful insights on mobile user behavior and strategic media planning, e.g.