Consumer and market insights are benefiting from a whole new array of digital tools.
We are constantly testing and developing research approaches using tools such as voice and text analysis, artificial intelligence (AI) and behavioural economics, to name a few.
Based on this innovative application of the latest technology, we are developing a series of exciting new assets to help you succeed in our hypercompetitive markets.
You can read more about these in our series: the Future of Research.
16.00 Arrival & Networking
Join us as we welcome you for food and drink with the opportunity to network before the event begins.
17.00 Key note speaker
Gain valuable insights from our keynote speaker who is from a leading tech innovator, as well a welcome speech from our CCO Ivar Michaelson.
17.30 Immersive Journey
You will be taken on a journey around our end-to-end interactive innovation zones.
Experience our smart home study as we demonstrate that we understand as an agency
how to walk in your shoes; encompassing targeting, needs, co-creation and validation.
19.30 Post event networking
Engage with our experts and your peers and enjoy our complimentary post event drinks including our very own GfK Prosecco van.
21:00 Event closes